Ain’t nobody got time for… cereal? The Washington Post recently reported that cereal sales are down almost 30% over the last fifteen years.
Part of this is also due to the smoothie and energy bar breakfast craze according to the New York Times but in a recent survey of Millenials, nearly 40% said cereal was totes inconvenient because they had to clean a bowl after eating it.
The fact that Millenials aren’t eating cereal because “bowls don’t clean themselves” should worry cereal companies and “anyone who has a stake in this country’s future,” according to the Post.
“It’s a generational shift in how families raise their kids turning even the most mundane of responsibilities, like doing the dishes, into unthinkable nuisances?” the WP asks, pointing to a 2014 study that found only 28% of parents make their kids do chores.
I know, right? Doing stuff is so Lamesville.