A company in Bristol, England has implemented a new “period leave” policy to make “create a happier and healthier working environment”.
Coexist, a community interest firm has many women “seeing red” as they believe this new policy will benefit their largely female staff.
Bex Baxter, a director at Coexist, said: “As a manager of staff I have seen women really suffer with their periods and I have found them doubled over in a lot of pain.
“They feel guilty and ashamed for taking time off and often sit at their desks in silence not wanting to acknowledge it.
“It started from there and we thought we had to see what we could do about it and try and break the last great taboo.
“Nothing like this has been done in the UK before, we believe, and if it has, it has been very small.”
Baxter believes the policy will increase productivity as they want to follow the lead of Nike who first introduced “menstrual leave” in 2007.
No word yet as to whether the men of the world will finally unite to lead a worldwide “manstruation” campaign.