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Ancestry.com’s Interracial Slavery Romance Got Roasted Like It Should Have

Slavery is one of the most heinous things to have happened in this country, but for some reason, Ancestry.com thought it might be a good idea to ask the question, “But was it all bad?” (Yes. Yes, it was.)

The genealogy site has managed to make a made a commercial that is so racist, so tone-deaf, that it honestly seems like a parody.

The offensive ad, called ‘Inseparable,” shows a black woman, a slave presumably, secretly meeting up withand talking about running away to safety with a white man. Yes, that is how they chose to portray slavery, the white guy is somehow the good side.

“We can escape to the North. There’s a place we can be together, across the border,” the man says and then adds, “Will you leave with me?” before the video fades to black.

And then the words, “Without you, the story stops here,” appear on the screen.

The reaction on Twitter was generally outrage and disbelief, with people pointing out that this was a whole lot of revisionist nonsense.

People definitely had questions.

But pretty much everyone was in agreement that Ancestry.com had easily one of the most white-washed, ill-informed takes of all time.

And comedian Desus Nice (of Showtime’s Desus & Mero) imagined another Ancestry.com commercial:

The commercial was released earlier this month, as BuzzFeed reported, but it didn’t garner much attention until it started getting posted to social media this week.

Ancestry pulled the ad from its YouTube account on Thursday and was reportedly in the process of getting it pulled from TV, too.

The company also issued an apology, telling PEOPLE, “Ancestry is committed to telling important stories from history. This ad was intended to represent one of those stories. We very much appreciate the feedback we have received and apologize for any offense that the ad may have caused.”

h/t: BuzzFeed, PEOPLE