Jensen Carp, a podcast host and writer, was innocently pouring another bowl of delicious Cinnamon Toast Crunch one morning when he noticed something extra in the bag. Was it a fun prize? No. In fact, it was quite the opposite. He found what appeared to be two shrimp tails mixed in with the cereal. Want to judge for yourself?
Here’s a photo of what Jensen Carp found in his bag of Cinnamon Toast Crunch:
Now, people with big Twitter followings often have issues with brands. Don’t get me started on how many comedians tweet at airlines in the hopes that poor service and publicly putting a company on blast for said service will result in a free roundtrip ticket to Detroit someday. It happens. It’s not always news.
This story, however, took some strange turns. Firstly, the cereal brand responded poorly. Secondly, Jensen’s wife, who happens to be Danielle Fisher (Topanga from Boy Meets World), found another package of the cereal that seemed to have been haphazardly taped shut. Inside the bag were non-cereal-related items like dental floss and rat poop.
Here is how the Shrimpgate saga began and how it may make you rethink Cinnamon Toast Crunch:
1. First, let’s get a closer look at what Karp shared.
Listen… That one on the left might be something else, but the shrimp tail on the right is most definitely an empty shrimp tail. Someone or something ate some shrimp and left the tails in the cereal. I’m no business expert, but I would assume General Mills might want to do some damage control. Let’s see how they responded.
2. General Mills had a standard response on Twitter at first. “How about some free cereal because the last bag had shrimp in there?”
Karp did not accept the offer. He had two bags of the tainted stuff in his house, and I don’t blame him.
3. After the initial negotiations broke down, Cinnamon Toast Crunch went full Shaggy and tried to convince us not to believe our own eyes.
Not the smartest move. Best to at least admit that something went wrong. It doesn’t even have to be your fault. It could be the store’s fault. Why would you go this extreme?
4. Jensen Karp tried to make it right, but Cinnamon Toast Crunch demanded he prove his case in the lab.
It’s safe to say that this is the moment the wheels came off. Is General Mills really so stubborn? Is it policy to argue with people online about what they found in their product? Or is someone having a bad day?
5. In what I assume is a worst-case scenario for anyone running a food brand’s Twitter account, people started to show their support for Karp.
Yo that’s shrimp CT CRUNCH!
— Seth Rogen (@Sethrogen) March 23, 2021
6. Pete Holmes is hooked.
The way people felt about the Oprah interview, I feel about this. Need constant updates and commentary
— Pete Holmes (@peteholmes) March 23, 2021
7. A possible explanation from Paul F. Tompkins, but still no denial that shrimp was involved.
Hey I hate asking for help on here but I am asking you to be on the lookout for several shrimp tails that I seem to have misplaced. I haven’t been many places recently, just the car wash, the post office, cereal factory tour, an ATM visit, and a friend’s backyard. PLEASE HELP
— Paul F. Tompkins (@PFTompkins) March 23, 2021
8. With the support of many famous people on Twitter, Karp did another close inspection, and yep. Those are shrimp.
Ok, we’ll after further investigation with my eyes, these are cinnamon coated SHRIMP TAILS, you weirdos. I wasn’t all that mad until you now tried to gaslight me? https://t.co/7DmADmoqUt pic.twitter.com/rSLE60pvoy
— Jensen Karp (@JensenKarp) March 22, 2021
9. LOL.
A fisherman? https://t.co/lm2n0JEwY0
— Jensen Karp (@JensenKarp) March 22, 2021
10. Jensen kept the bit (not actually happened) going by telling the brand he was “feeling different.”
Ok, I have sent you a DM. Fair warning, I look different since eating your cereal today. https://t.co/s9tUn2EOD3 pic.twitter.com/6otUwUmrYo
— Jensen Karp (@JensenKarp) March 22, 2021
Well, we’ve had fun here. Certainly, Jensen’s day couldn’t get any weirder than arguing with a company about what he saw with his own eyes. The joke’s over let’s all- wait, what’s that? You want to see what else might be in the bag? Your funeral.
11. Sadly, the drama was not over. Shrimp tails were the least of this man’s concerns once he looked back into the bag.
12. Oh, no…
I was convinced to go back through the bag, since when I first noticed the shrimp tails, I freaked out and closed the box. Here’s all my findings, which also now includes a weird little string? pic.twitter.com/mRDUhqG3I8
— Jensen Karp (@JensenKarp) March 22, 2021
13. Looks like mouse poop to me.
Also, many of the squares have black marks, and some are dyed red? And yes, I ate a bowl before noticing all this. pic.twitter.com/Y9WWmsTznP
— Jensen Karp (@JensenKarp) March 22, 2021
14. Or could it be…No.
Gotta keep zooming in… pic.twitter.com/miXYATR0ZY
— ???????????????????????????????????????? ???????????????????????? (@DaveShecky) March 22, 2021
15. His wife, Danielle Fishel, found even more:
UPDATE: my wife has a stronger stomach than me and checked the OTHER bag in the family pack. This one seems taped up (?) and also appears to include…(I don’t even want to say it)…dental floss. pic.twitter.com/yKPkpx7PWq
— Jensen Karp (@JensenKarp) March 23, 2021
16. Now there are two witnesses. Who are you going to trust? A corporation run by a cartoon baker or Topanga?
“Accumulation of sugar particles.” I am truly at a loss for words. https://t.co/TtIyEYplNe
— Danielle Fishel Karp (@daniellefishel) March 22, 2021
17. We know who did this:
I think I know who the culprit was, clearly a case of corporate sabotage. pic.twitter.com/JkIPEnWhmg
— dave perillo (@Montygog) March 23, 2021
18. Though the mystery hasn’t been completely resolved (we’re still waiting for General Mills to test the sample tails), and Jensen ate a bowl before noticing the shrimp, he is feeling well:
AM UPDATE: I feel fine. I am going to get the black stuff tested today, and also going to talk to the Costco. Most importantly, nothing new from General Mills since they asked me to send them the shrimp tails that they had tried to convince me was sugar.
— Jensen Karp (@JensenKarp) March 23, 2021
19. We will keep you updated as details emerge. Until then…
The perfect tweet to end my day. https://t.co/KWCZbQScl1
— Jensen Karp (@JensenKarp) March 23, 2021
20. More theories about what happened trickle in:
“To save their company, Cinnamon Toast Crunch needs to make cereal classy again, and what’s classier than shrimp?” pic.twitter.com/pXs2RgZh5c
— Elyza Halpern (@elyzawithawhy) March 23, 2021