— Mohamed El Dahshan (@eldahshan) September 1, 2018
It’s unclear if the store was using the plastic eyes only for advertisement purposes, or if people were actually going home with googly-eyed fish.
The story has gone viral in both America and Kuwait, with one company now advertising that they have “Fish without cosmetic surgery”.
شركة أسماك في الكويت تضرب "بوتيكات فاشنيستا السمك" وتعلن عن بيع "سمك بلا عمليات تجميل".. بعد قيام أحد المحال ببيع أسماك بعدسات مزيفة لتبدو طازجة! pic.twitter.com/FjmyG0rLP5
— جريدة بيان الكويتية (@Bayan_kw) September 2, 2018
Twitter found the ruse to be hilarious, and the puns came fast and furious.
lol there's something fishy going on ?
— deleted. (@YlliKoll) September 2, 2018
They need to scale back a little…
— John Laxa (@damomoo) September 2, 2018
Is this what they mean by bait and switch?
— John Schmitt (@JohnSchmitt18) September 2, 2018
Eye that’s a fishy tail for sure. The net is closing in and the scales of justice will catch up, then they’ll be in deep water over this.. as for this tweet, I can’t fillet with any more puns. ???
— george munro (@georgemunro_cam) September 3, 2018
Many people also used to opportunity to share their own googly eye tales.
Ok, this happened THE ONE WEEKEND I decided to put googly eyes on all the things while I traveled for comedy and everyone on FB keeps tagging me. I didn’t googly eye any fish! pic.twitter.com/SoDdtWmsGR
— Charlie Hester (@alittleoffcolor) September 3, 2018
— ?? El niño perdido ???? (@SleepyRivera) September 1, 2018
Reminds me of this pic.twitter.com/WB4hNXLpDb
— Lil HeftyChonk (@_AnishaD) September 1, 2018
— Vikram Dewan (@vikram_dewan) September 2, 2018
This story serves as a great reminder to all the people out there shopping for fresh fish. Make sure to shake the head a bit before making your final selection. If you hear a soft rattling noise coming from the eyes, it’s probably best to move on to another store.